Points to remember:
•Your website should be designed to reflect your corporate image.
•A website should be easy and quick to navigate.
•Prospective clients may leave your site and visit those of competitors if your pages are elaborately designed and take a long time to download.
•It should be possible to return to the home page with one click.
•Including an email link [or form] will allow visitors to get in touch with you easily.
•Registering with directories may help publicize your site.
•A site needs maintaining to keep it fresh, current, and relevant.
|
|
 |
|
|
 |
 |
 |
 |
 |
Advertising in cyberspace. |
Advertising on the internet continues to develop. It is inexpensive and measurable, interactive, sometimes fun, and can be viewed anytime. Use it to reach new markets locally, nationally, and globally. Make your website a promotional tool in its own right, so that it acts as an interactive brochure. Advertise on others' sites, perhaps banners advertisements, which are the main advertising vehicle on the net, or animates or static ads, often found on search engine sites, which, if clicked on, lead viewers directly to your site. Web brokers will offer demographics information to help you decide where and how to advertise on the net, and they will also negotiate the space for you.
Also see ACU Web's web marketing page.
|
|
|
 |
 |
 |
 |
|
|