ACU Web Services offers web design, e-Commerce, print design, and logo design services.

Points to remember:
•Your website should be designed to reflect your corporate image.

•A website should be easy and quick to navigate.

•Prospective clients may leave your site and visit those of competitors if your pages are elaborately designed and take a long time to download.

•It should be possible to return to the home page with one click.

•Including an email link [or form] will allow visitors to get in touch with you easily.

•Registering with directories may help publicize your site.

•A site needs maintaining to keep it fresh, current, and relevant.

ACU Web Services
5198 Arlington Ave #647
Riverside, CA 92504

tel: 951.324.6856
fax: 951.346.9405

sales@acuwebservices.com
support@acuwebservices.com

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Marketing your business on the internet.
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Everyone seems to want a presence in cyberspace, and more organizations are getting online daily. Make sure that you stay ahead of the competition by developing your own website, and learn how to use the internet as a powerful sales channel.

Developing a Website
Since your website may be the first point of contact for customers, it is very important that it reflects the right image. Templates enabling you to build your own site are available to download from the internet, but it takes an expert to design a well executed site. Professional web designers know all the tricks. They can help ensure that your site pops up when potential customers use a search engine to hunt for you and link you to other sites. They can also advise on domain names, as well as securing and registering one for you, and they will, for a fee, maintain your site and keep it up to date on your behalf.

Making the most of your website.

Consider carefully how you will use your site and have it constructed around your needs. Think about how the internet will fit into your overall marketing plan. It should be tackled not in isolation but as a component part of a much wider-range strategy. Your site can be used for:

•interactive publicity;
•customer support via email;
•maintaining relationships with existing customers and attracting new clients;
•generating interest in and building awareness of your product, service, or organization;
•conducting market research;
•selling products and services online;
•providing product information and current availability.

Advertising in cyberspace.

Advertising on the internet continues to develop. It is inexpensive and measurable, interactive, sometimes fun, and can be viewed anytime. Use it to reach new markets locally, nationally, and globally. Make your website a promotional tool in its own right, so that it acts as an interactive brochure. Advertise on others' sites, perhaps banners advertisements, which are the main advertising vehicle on the net, or animates or static ads, often found on search engine sites, which, if clicked on, lead viewers directly to your site. Web brokers will offer demographics information to help you decide where and how to advertise on the net, and they will also negotiate the space for you.

Also see ACU Web's web marketing page.


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